In today's competitive landscape, exceptional customer service isn't just a bonus – it's a necessity. This foundational webinar will explore why customer service is the lifeblood of small businesses, directly impacting reputation, retention, and revenue. We'll cover the core principles of customer-centricity, define what "great service" looks like in a small business context, and discuss how positive interactions build loyalty and drive word-of-mouth referrals. Perfect for new business owners or teams looking to re-energize their service approach.